Proactive rather than reactive credit control?

An ability to manage cash flow is crucial to business success, and the control and management of debtors is often a painful task, as a result of manual and repetitive processes. Recent external economic factors resulting from the impacts of a long term global recession, only adds to headaches of a credit control team. An introduction of effective tools to improve the checking and collections processes, is arguably more important today, than at any time in recent history.

Credit controllers are traditionally regarded as an essential element in business to chase late payments, and respond to customer queries. However, why just be reactive in this field when you can be proactive? Proactive businesses are generally regarded as market leaders, and those who are reactive are more likely to be ‘me too’, or market followers. The traditional style of credit control is a purely reactive process. You wait for non payment, and chase. Just because that is the way it has been done, does not mean that is the way it should work in the future. There is a better way.

Creditserve Business Reports are now available which can help manage credit checking and risk analysis, through to assisting debt recoveries prior to 'going legal'. 

By proactively checking your customer at various points in their 'life cycle', rather than simply awaiting non payment. 

Throughout all phases, every event or process is tracked through credit controller’s work flow with in-built monitoring procedures and excellent supporting management reporting. This allows the credit controller to be freed from the everyday, and time to concentrate on really exceptional cases.

A major benefit of this pro-active approach is that the relationship between credit control team and the customer becomes positive. 

Most credit controllers traditionally ring up only to complain that the account is overdue for payment. By actively managing the account, it becomes possible to see any difficulties in advance, and work them out with the customer before they turn into a problem.

If your current processes could be improved using Creditserve Business Reports, why not get in touch using sales@creditserve.co.uk? To find out more about Creditserve Business Information, visit www.creditserve.co.uk and complete an online enquiry form.